STICKAPP Technologies Limited — Partner Portal
Last updated: May 2025
These Terms and Conditions ("Terms") govern your use of the STICKAPP Partner Portal (the "Portal"), a web-based platform operated by STICKAPP Technologies Limited, a company registered in Ireland ("we", "us", "STICKAPP").
The Portal is designed for businesses and brands ("Partners", "you") to create, manage, and monitor branded sticker campaigns, cashback rewards, and limited drops on the STICKAPP platform.
By registering for, accessing, or using the Portal, you agree to be bound by these Terms. If you do not agree, you must not use the Portal.
The Portal is intended for use by businesses, brands, agencies, and other commercial entities. By registering, you represent and warrant that you are authorized to bind the entity you represent.
All brands undergo a verification process before going live on STICKAPP. STICKAPP reviews every brand application to ensure legitimacy and protect users from malicious actors. STICKAPP reserves the right to reject, suspend, or revoke brand verification at any time at its sole discretion.
Depending on your subscription plan, you may invite additional team members. You are responsible for all activity conducted under your brand account, including actions by team members.
You are responsible for maintaining the confidentiality of your login credentials. Notify us immediately of any unauthorized access.
STICKAPP offers three subscription tiers: Pro, Business+, and Enterprise+. Each tier includes different feature allocations, campaign limits, and support levels as described on the Subscription page of the Portal.
All pricing is denominated in EUR (€). For international brands, charges are converted to local currency at the prevailing exchange rate at the moment of billing.
| Plan | Monthly | Annual (save 20%) |
|---|---|---|
| Pro | €49/mo | €39/mo (€468/yr) |
| Business+ | €139/mo | €111/mo (€1,332/yr) |
| Enterprise+ | Contact Sales | Contact Sales |
New Partners receive a 90-day free trial with full Business+ features. No credit card is required to begin the trial. At the end of the trial period, you must select a paid plan to continue using the Portal. If no plan is selected, your account will be downgraded and campaign features will be restricted.
Subscriptions are billed monthly or annually in advance. Performance-based charges (CPM, CPC, CPA, CPI) are billed separately on a usage basis (daily or weekly billing cycles).
Payment is accepted via credit card, debit card, or other methods made available through the Portal. Enterprise+ plans may be invoiced with custom billing terms (NET 30/60).
You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No prorated refunds are issued for unused portions of a billing period.
STICKAPP reserves the right to modify subscription pricing with 30 days’ prior written notice. Price changes do not affect the current billing period.
STICKAPP supports the following performance-based campaign models, all available across all subscription tiers:
| Model | Description | Billing Trigger |
|---|---|---|
| CPM | Cost per 1,000 shares | Billed in bulk on daily/weekly cycles when share thresholds are met |
| CPC | Cost per discovery click | Charged when a sticker recipient taps the deep link and lands on the brand’s page within STICKAPP |
| CPA | Cost per action | Charged when a user claims or purchases a coupon from the Cashback page |
| CPI | Cost per install | Charged when a user installs the brand’s app via redirect from the Cashback page |
Campaigns are activated through keyword bidding. You bid on keywords relevant to your brand. When a user searches that keyword, the highest-bidding brand’s sticker appears first. Bid amounts and keyword limits depend on your subscription plan.
You set a budget for each campaign. STICKAPP will not charge beyond your set budget. Once a campaign budget is exhausted, the campaign is automatically paused.
Campaigns can be targeted to specific geographies using STICKAPP’s glocal hierarchy: City, Region/State, Country, Zone (EMEA, North America, APAC, LATAM), or International. Available geo scopes depend on your subscription plan.
All sticker deep links are auto-generated by STICKAPP and route through STICKAPP. Partners do not control where sticker deep links redirect. Partners may set custom redirect URLs for individual reward cards on the Cashback page (Business+ and Enterprise+ plans only).
STICKAPP automatically allocates a portion of campaign spend as cashback to users in the form of points. This cashback mechanism is integral to the platform’s engagement model. The cashback percentage is determined by STICKAPP.
You retain all intellectual property rights in the sticker designs, logos, and brand assets you upload to the Portal. By uploading content, you grant STICKAPP a non-exclusive, worldwide, royalty-free license to display, distribute, and reproduce your stickers within the STICKAPP platform and related marketing materials.
You represent and warrant that all content you upload:
The Portal provides a Sticker Animator tool for creating animated stickers. Animated stickers must comply with the same content standards as static stickers.
STICKAPP reserves the right to review, reject, or remove any sticker content at its sole discretion, without prior notice, if it violates these Terms or is deemed inappropriate.
Stickers distributed via WhatsApp native sticker packs must conform to WhatsApp’s technical specifications (WebP format, 512x512px, transparent background, size limits). STICKAPP will process your uploads to meet these requirements where technically feasible.
Partners can create reward cards (discount offers) on the Cashback page. Each reward card includes a discount percentage, description, available stock, expiration date, voucher prefix, and optional redirect URL.
The points cost for each reward is calculated and set solely by STICKAPP’s proprietary algorithm. Partners do not set or view the exact points cost. This is displayed as "Reward Accessibility: Auto-optimized by STICKAPP" in the Portal.
When a user claims a reward, STICKAPP generates a unique voucher code. You are solely responsible for honoring valid voucher codes presented by users on your website or platform. Failure to honor valid vouchers may result in suspension of your reward cards or account.
Business+ and Enterprise+ Partners may specify custom redirect URLs for each reward card. Pro Partners use their default brand website URL.
Limited Drops are collectible stickers produced in finite editions. They are a separate product line from campaigns — campaigns drive reach and awareness through mass sharing, while Limited Drops create exclusivity and loyalty through collectible ownership.
Partners create Limited Drops via the Portal by uploading a sticker design, setting an edition size, and scheduling a drop date. Rarity tiers (Common, Rare, Ultra Rare, Legendary) are auto-detected based on edition size.
The points cost for each Limited Drop is calculated solely by STICKAPP. Partners do not set the points cost. STICKAPP uses a proprietary algorithm based on rarity tier and other factors.
The number of Limited Drops a Partner may publish per year depends on their subscription plan (Pro: 1/year, Business+: 2/year, Enterprise+: 4/year).
When users purchase a Limited Drop with points, a portion of the points value (minus STICKAPP’s commission) is credited to the Partner’s STICKAPP credit account. These credits may be used to fund future campaigns on the platform.
STICKAPP retains a commission on each Limited Drop transaction. The commission rate is set by STICKAPP and disclosed in the Portal.
STICKAPP may introduce a secondary marketplace where users can resell collectibles. STICKAPP retains a commission on every resale transaction. Partners have no involvement in or revenue from secondary marketplace transactions.
STICKAPP Shield is our fraud detection and prevention framework designed to protect Partners from fake engagement, including bot activity, click farms, and artificial impression inflation.
STICKAPP Shield employs device fingerprinting, share velocity limits, geo anomaly detection, behavioral pattern analysis, and IP reputation scoring. Accounts flagged for suspicious activity may have shares invalidated, ensuring you are not charged for fraudulent impressions.
While STICKAPP Shield employs industry-standard methods, no fraud detection system is infallible. STICKAPP does not guarantee that all fraudulent activity will be detected or prevented.
The Portal provides analytics on campaign performance, including shares, impressions, click-through rates, reward claims, and other engagement metrics. The depth of analytics available depends on your subscription plan.
Aggregate campaign performance data is owned by STICKAPP. Partners receive access to analytics relating to their own campaigns and brand activity.
STICKAPP does not provide Partners with personally identifiable information about individual users. All data shared with Partners is aggregated and anonymized.
Campaign analytics data is retained for the duration of your subscription plus 12 months following cancellation. After this period, data may be permanently deleted.
Enterprise+ Partners may access analytics and campaign management tools via API. API usage is subject to rate limits and the API Terms of Use (provided separately).
Partners may send in-app broadcast notifications to their followers, subject to plan limits (Pro: 1/month, Business+: 4/month, Enterprise+: unlimited). All Partners have access to push notifications.
Broadcast content must comply with the content standards set forth in Section 5 and all applicable laws regarding commercial communications. STICKAPP reserves the right to review and block broadcast messages.
You agree not to:
The Portal is provided on an "AS IS" and "AS AVAILABLE" basis. STICKAPP does not guarantee uninterrupted or error-free access to the Portal or the STICKAPP platform.
STICKAPP does not guarantee specific campaign results, including share volumes, click-through rates, conversion rates, or return on investment. Campaign performance depends on many factors including sticker quality, keyword relevance, bid amounts, and market conditions.
To the maximum extent permitted by applicable law, STICKAPP’s total aggregate liability arising from or relating to these Terms or your use of the Portal shall not exceed the total fees paid by you to STICKAPP in the 12 months preceding the claim.
STICKAPP shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, profits, business opportunities, or data, even if advised of the possibility of such damages.
You agree to indemnify, defend, and hold harmless STICKAPP, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising from:
These Terms are effective upon your registration and remain in effect until terminated by either party.
You may close your account at any time by canceling your subscription and contacting STICKAPP support. Active campaigns will be paused and no further charges will be incurred.
STICKAPP may suspend or terminate your account immediately for material breach of these Terms, fraudulent activity, failure to pay, or content policy violations. We will endeavor to provide 14 days’ notice for non-urgent terminations.
Upon termination: (a) all active campaigns are immediately paused; (b) outstanding usage charges become due; (c) STICKAPP credits in your account are forfeited 90 days after termination unless used; (d) you retain access to download analytics data for 30 days following termination.
Each party agrees to maintain the confidentiality of any non-public information received from the other party in connection with the Portal. This includes, without limitation, pricing models, campaign strategies, analytics data, and business plans.
Confidentiality obligations do not apply to information that: (a) is publicly available; (b) was known prior to disclosure; (c) is independently developed; or (d) must be disclosed by law.
These Terms are governed by and construed in accordance with the laws of Ireland.
Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of Ireland.
For disputes involving amounts under €50,000, the parties agree to first attempt resolution through good-faith negotiation for a period of 30 days before initiating legal proceedings.
These Terms, together with any Order Forms, the Privacy Policy, and the Acceptable Use Policy, constitute the entire agreement between you and STICKAPP regarding the Portal.
If any provision is found unenforceable, the remaining provisions continue in full force.
STICKAPP may amend these Terms with 30 days’ written notice. Continued use after the notice period constitutes acceptance.
You may not assign these Terms without STICKAPP’s prior written consent. STICKAPP may assign its rights and obligations without restriction, including in connection with a merger, acquisition, or sale of assets.
Neither party shall be liable for delays or failures in performance resulting from circumstances beyond its reasonable control, including natural disasters, acts of government, pandemics, or infrastructure failures.
For questions about these Terms or the Portal, contact us: